Travel has changed a lot since AWOL Tours first opened its doors in 2002.
Today’s traveller has more choice, more information and more ways to discover their next adventure than ever before. A holiday might start with an Instagram post, an AI recommendation, a Google search, a review from another traveller or a conversation with a friend. And when they find something they like, they expect to be able to get the information they need quickly and easily.
So, we gave our website an adventure of its own
Our new website is now live, with a fresh look and a structure designed around how people travel today.
It’s not simply a new coat of paint. We’ve rethought how our tours and experiences are presented, making it easier to find the right adventure, understand your options and start planning your time in South Africa.
Because not every traveller is looking for the same thing.
Some want a scheduled cycling tour where everything is taken care of. Others want to build their own itinerary. Our new website makes it easier to navigate those choices and find an experience that fits.
Travel is becoming more personal
One of the biggest shifts in travel is the move away from one-size-fits-all holidays.
Travellers increasingly want experiences that reflect their interests, passions and individual way of exploring a destination. Booking.com’s 2026 travel research identified personalisation as a major theme, while wider industry research shows that travellers are navigating increasingly complex journeys before they even make a booking.
We see that every day at AWOL.
That might mean a family looking for a cycling experience everyone can enjoy, a solo traveller wanting to join a guaranteed departure, a couple wanting to combine cycling with the Winelands, or a group wanting an itinerary built around their particular interests.
That’s why our website puts the experience first.
Easier planning, without losing the human touch
Technology can make travel planning easier, but we don’t believe it should make travel feel impersonal.
AWOL has always been about more than simply getting people from A to B. We’re here to help people experience Cape Town and South Africa through the people, places, culture and landscapes that make it special.
Our experienced team still brings the local knowledge, advice and personal touch. The new website simply makes it easier for travellers to find us, understand what we offer and take that next step.
24 years of AWOL. And we’re still moving.
We’ve been creating cycling and hiking experiences in Cape Town since 2002. That’s a lot of adventures, a lot of kilometres, a lot of mountain views. But staying in travel for more than two decades also means knowing that standing still isn’t an option.
The travel industry keeps changing. Our guests’ expectations keep changing. The way people discover and book experiences keeps changing. So we’ll keep changing too.
The new website is the latest step in that journey, bringing the AWOL experience online in a way that’s easier to explore, easier to navigate and better suited to the travellers of today.
AWOL: Adventure Without Limits.
